pricing

Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

As you know the front office is the command post for your operation. Making sure you have solid internal controls at the desk is mission-critical

The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings

With airlines in need of capital, revenue and pricing managers will need a change in their approach to reorient the airline revenue management framework

In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

By measuring and monitoring total revenue per available room, hoteliers have the ability to take a magnifying glass to all revenue sources