pricing

Beyond RevPAR – Strategic Total Business Optimization

The era of RevPAR as a sole performance indicator is over. If this is the only thing we are capable of optimizing today, the industry is structurally broken

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7 Direct Booking Strategies That Don’t Require Lowering Rates

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

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Are Your Hotel KPIs Lying to You? Why Averages Are Costing Profit

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

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Hotel Pricing Strategies: Optimizing Room Rates Effectively

We explore how hotels can create smarter, more responsive pricing models that not only maximize revenue but also guest satisfaction

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The End of Revenue Management: Welcome to Profit Optimization

Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding

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Benchmarking Enhanced with USALI 12th Revised Edition

The USALI 12th Revised Edition introduces several enhancements that directly support better benchmarking and hotel performance analytics

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heart made up of data showing the importance of hotel pick-up

No Pick-Up, No Pulse: Why It’s So Important for a Hotel

Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel

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Revenue Growth Strategies for Independent Hotels

By adopting a continuous learning mindset, you can stay resilient, seize new opportunities and build a culture where innovation drives revenue

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The 4 Questions That Predict Hotel Revenue Better Than RevPAR

The first and most important question you must ask is not about what happened, but what is about to happen outside the walls of your hotel

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Hotel Profitability: From Revenue Manager to Commercial Strategist

It is no longer about maximizing revenue per room night; it’s about understanding every cost, every margin, and every bottom line opportunity

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