otas

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Since review scores influence guests when making a decision it is essential to understand how to improve your review scores on Booking.com

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns