otas

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business

Hotels must strike a balance between OTA and direct bookings, and here are some steps that will help you to start converting OTA guests into direct

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

Understanding and effectively managing Customer Acquisition Cost (CAC) is critical to profit-oriented Revenue Management