otas

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?