otas

The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price or the most reviews

The importance of ratings and reviews in the hospitality industry cannot be overstated and it’s no different with an OTA

Without routine OTA revenue recovery audits, revenue leakage can accumulate unnoticed over time, potentially affecting a hotel’s overall profitability

Hotels should take advantage of recent developments by demanding compliance from Booking on price and guest data transparency

By optimizing descriptions, you increase the chances your hotel will appear in the top search results, driving more bookings and maximizing your OTA revenue

Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy

The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future