otas
![hotel breakfast layout can be appealing to guests when booking and can drive revenue and profit](https://revenue-hub.com/wp-content/uploads/2020/04/hotels-breakfast-buffet-restaurant.jpg)
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
The Battle for Direct Bookings
As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings
When to Choose OTAs Over Hotel Direct Reservations
Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases
20 Hotel Sales Strategies to Effectively Increase Revenue
By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth
![book now on a mobile phone reflecting the importance of booking apps to independent hotels](https://revenue-hub.com/wp-content/uploads/2022/01/Hotel-App-mobile-booking-1.77.jpg)
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
Checkmate OTAs: 3 Winning Strategies to Drive Direct Bookings
Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings
How to Track Hotel Demand with Booking.com
Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand
![coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales](https://revenue-hub.com/wp-content/uploads/2023/03/price-money-revenue-1.77.jpg)
Spend on Commissions or Invest in Your Direct Sales?
The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*
![one girl whispering to another girl illustrating the impact for a hotel of reputation pricing](https://revenue-hub.com/wp-content/uploads/2021/12/exclusive-secret-rates-not-otas-1.77.jpg)
8 Tips to Improve Your OTA Conversion Rates
Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position