otas

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape