otas

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered