online

Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers […]

Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]

Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target […]

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out an a huge opportunity. Today, we’re going to take you through why and how […]

Competition between Online Travel Agencies (OTAs) and hotels and resorts continues to heat up. Not only are direct bookings more profitable for hotels as they can avoid paying steep commissions, […]

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]

Facebook has become a place where many travel agents have successfully built a personal brand through posting photos of their travels and in many cases themselves. It has turned into […]

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]

Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. […]