mobile
Impact of Google Trips App on Hoteliers Strategies
NB: This is an article from HeBS Digital Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves […]
The Standard unlocks spontaneous bookings via reservation app
Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]
5 ways to avoid customer fatigue in eMarketing
In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, […]
Booking.com extends reach of app rivalling Google’s Trips
Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]
Google debuts its mobile travel app, Trips
Today Google launches its first all-in-one travel app, Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of […]
Lufthansa multichannel project taps into mobile demands
Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]
Harnessing Post-Stay Feedback and Reviews from Mobile Users
Mobile devices make instant gratification possible and travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. […]
Using Mobile Technology to Improve the Guest Experience
Technology, namely our smartphones, have become an extension of our lives, we use our mobile phones to do just about everything; having the world at your fingertips is really all […]
Why Your Hotel Should Be Prepared for Mobile Bookings
Mobile devices are a powerful tool for travelers, providing access to information and sales, travel research on mobile devices continues to grow and this year will be the first time […]
Improve Conversions and Capture Attention with Mobile Users
The shift to mobile devices for planning and booking is a big opportunity for travel brands, mobile bookings are expected to surpass desktop transactions for the first time ever. If […]