mobile

Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through […]

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]

TNS Connected Life 2016, a recent global study surveying the online behaviours of approximately 70,000 internet users across 57 countries revealed that the use of visual social media platforms, Instagram […]

Google has always been forward looking and innovative when it comes to helping travelers make planning a trip easier and hassle free. It implemented platforms like the Trip Planning search feature […]

NB: This is an article from HeBS Digital Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves […]

Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]

In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, […]

Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]

Today Google launches its first all-in-one travel app, Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of […]

Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]