metasearch

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads