metasearch

google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

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Why Metasearch is Critical for Your Direct Booking Strategy

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

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tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

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Why “Set It & Forget It” Doesn’t Work for Hotel Metasearch

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

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What Are the Benefits of Hotel Metasearch?

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

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trivago metasearch hotel listing and new free booking links offering

All You Need to Know About Trivago’s New Free Booking Links

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

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Unlock New Revenue Streams With Effective Channel Management

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

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Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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two people tugging on money reflecting the question are third party sites holding hotel profits for ransom

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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