metasearch

6 Essential Metasearch Tips For Hotels

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

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tripadvisor on a mobile phone

Tripadvisor Plus New Reward Model, Everything You Need to Know

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

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Why Should Every Hotel Be Using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

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Google Hotel Ads: 3 Tips to Help Increase Your Revenue

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

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Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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Building Strategies to Drive and Convert More Direct Traffic

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

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Google Hotel Ads Shaking up Balance OTA Market Share vs Direct Sales via Metasearch

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

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Having the Best Rate on Metasearch Can Triple Bookings

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

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TripAdvisor Plus And What It Means For Your Hotel

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

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How to Build a Profitable Hotel Distribution Strategy?

In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best

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