marketing

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started

Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings

We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation