marketing

Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition

Facebook ads are one of the best forms of Awareness advertising through Paid Media. We walk you through how to create and launch a Facebook ad

We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy

We’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings

Hotels leveraging social media see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin

Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

We look at ten common digital marketing mistakes hotels make. We will also give you practical solutions to help you avoid these mistakes

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

Don’t overlook Bing ads when planning your digital marketing strategy. The channel can bring benefits especially for hotels serving consumers in the U.S.

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy