marketing

one girl whispering to another girl illustrating the impact for a hotel of reputation management

Hotel Reputation Management: 10 Next Level Strategies

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

Understanding and Implementing Hotel Commercial Strategy

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

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How the iOS 18 Update Will Impact Email Marketing

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Branded Hotel Opening: How to Build Awareness with Paid Search

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

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mirai article image about metasearch funnel the free booking links funnel and data sources

Metasearch Funnel in Detail: Free Booking Links and Data Sources

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

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16 Wedding Venue Marketing Tips to Increase Bookings

It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings

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Proven Strategies to Attract More Guests and Boost Bookings

In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy

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The Role of Hotel Metasearch in Travel Marketing

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

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Hotel Branding Strategy: Building an Authentic Identity

Successful branding is the curation of a unique identity that leaves a lasting impression on your audience and differentiates your hotel in a crowded market

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Evaluating Your Summer Marketing Efforts: Hotelier Checklist

A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI

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