marketing
Hotel Reputation Management: 10 Next Level Strategies
Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback
Understanding and Implementing Hotel Commercial Strategy
From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue
How the iOS 18 Update Will Impact Email Marketing
Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user
Branded Hotel Opening: How to Build Awareness with Paid Search
By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features
Metasearch Funnel in Detail: Free Booking Links and Data Sources
There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”
16 Wedding Venue Marketing Tips to Increase Bookings
It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings
Proven Strategies to Attract More Guests and Boost Bookings
In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy
The Role of Hotel Metasearch in Travel Marketing
Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success
Hotel Branding Strategy: Building an Authentic Identity
Successful branding is the curation of a unique identity that leaves a lasting impression on your audience and differentiates your hotel in a crowded market
Evaluating Your Summer Marketing Efforts: Hotelier Checklist
A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI