marketing

Cutting ads in low season to “save budget” often leads to even lower bookings, forcing hotels to rely on OTAs with high commission fees

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible

It’s time to restore the GM as the orchestrator, the accountable owner of the guest journey who aligns all specialists around one narrative

The hotel industry is rapidly embracing AI-driven chatbots to meet growing guest expectations. Here’s why more hotels are turning to chatbots

Autumn isn’t just a bridge between summer and Christmas. With tailored campaigns hotels can maximise occupancy and revenue across the shoulder months

What makes WhatsApp the right choice besides the amount of users and how do you create a WhatsApp hotel communication strategy?