marketing

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

You have a social media plan and brand guidelines, but what’s the secret sauce? Here are some strategies for both Facebook and Instagram

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

It is unwise for hotels to rely solely on hotel guest personas. The way forward is interaction informed data and understand why guests make decisions

The luxury brands that continue to stand apart tend to be those whose identities are shaped by something beyond product alone

By understanding how color shapes emotions and decisions, hotel marketers can create campaigns that feel natural and engaging, creating lasting connections

Instead of lining up photos and picking the prettiest, guests mentally simulate the experience of staying at the hotel. Subconsciously, they ask:

When your website loses moment, it does not simply fail to close a transaction, it routes demand you created back into commission-bearing channels

True dynamic pricing involves strategic rate adjustments based on a variety of signals, interpreted in real time. It is not reactive, it is proactive

Across paid search, retargeting, metasearch, and OTA channels, hotels routinely pay to convert guests who had already made the decision to book them