marketing

How to Create Booking Boosting Hotel Videos

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

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beachside telescope reflecting need for hotels while forecasting forward to utilise future demand data

How Demand Forecasting Helps Increase Revenue and Develop Marketing Strategy?

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:

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Should Hotels Consider Betting on Twitter?

Could Twitter be a platform for your hotel to reach more guests, without the intense competition on other social networks such as Facebook and Instagram?

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Google My Business for Hotels: Ultimate Insights and Tips

We take a close look at why hoteliers are taking advantage of Google My Business and discuss how optimising it can reinvent your hotel online presence

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A Tempting Trio of Hotel Marketing Demographics for 2023

Are you looking to refine your approach and experiment with more targeted offers directed at specific age demographics in 2023?

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The Power of Social Media in the Hotel and Hospitality Industry

Here are just a few reasons why it’s important to use social media in your digital marketing for hospitality strategy

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Do Hotels Really Need A Bespoke Website in 2023?

Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

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The Hotel General Manager Top Priority List For 2023

The General Manager who puts more effort into the commercial work in the hotel will likely steal market share from the competition

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How Changes at Google are Impacting the Hospitality Industry

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward

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How to Budget and Manage Customer Acquisition Cost

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

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