marketing

Content Creation: Best Practices for Different Hotel Segments

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

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Hotel Distribution Channels: Future Opportunity in Channel Disruption

Yet for all the challenges in distribution, immense possibility exists for hotels that take an imaginative omnichannel approach

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person breaking down a wall reflecting how hotels are breaking down barriers and reclaiming power in website management

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

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Capitalize On User-Generated Content and Influencer Marketing

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

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What Should a Hotel Blog About?

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

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Optimising Hotel PPC Campaigns for Seasonal Trends

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

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Attraction Strategy: Maximizing Revenue per Guest

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

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10 Benefits of CPC Marketing for Hotels

Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits

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5 Practical Tips For Powerful Carousel Website Messages

Carousel website messages offer a dynamic and visually appealing way to display your hotel highlights, but success relies on thoughtful implementation

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10 Hotel Marketing KPIs (and How to Use Them!)

Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability

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