marketing

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies