marketing
![person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy](https://revenue-hub.com/wp-content/uploads/2022/10/common-customer-complaints-pms-solve-1.77.jpg)
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape
![image of an empty chair in a run down building reflecting the impact to hotels of open executive positions and loss of momentum and revenue](https://revenue-hub.com/wp-content/uploads/2024/05/SSP-The-True-Cost-of-Vacant-Executive-Roles-In-Your-Hotel-YouTube-Thumbnail-1.png)
Cost to Hotels of Open Executive Positions and Loss of Momentum
Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here
Sizzling Summer Marketing Ideas for Hotels
Whether you’ve noticed peak occupancy slipping or simply want your property to stand out, revisit your summer marketing campaigns and try something new
How To Optimize Metasearch Bids For Direct Bookings
Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results
![percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads](https://revenue-hub.com/wp-content/uploads/2024/05/percentages-and-an-arrow-showing-decline-1.77-gettyimages.png)
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
![american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy](https://revenue-hub.com/wp-content/uploads/2021/11/american-football-revenue-management-strategy-1.77.jpg)
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
![person accessing messaging on a mobile phone illustrating the importance to hotels for enhancing the guest experience](https://revenue-hub.com/wp-content/uploads/2021/12/direct-messaging-1.77.jpg)
Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue
The Proliferation of Brands and Impact on Revenue Management
A Revenue Manager plays a crucial role in branding by aligning pricing and revenue strategies with the overall brand positioning and objectives
Positioning Your Property for Shoulder Season Bookings
Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates
Are You Listening To Your Website Visitors?
A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you