How To Build Your Hotel Brand Story

First, we start with redefining the focus of your story. Instead of placing your hotel at the center of the story, start with the customer

Read more

pins in a map reflecting importance to hotels of ensuring their local listings are as effective as possible

Primary Local Listings Checklist for Hotels

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

Read more

sign showing rooms available reflecting importance to hotels of ecommerce strategies to increase online booking

11 Hotel eCommerce Strategies For Selling More Rooms Online

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

Read more

Part 2: Digital Marketing Mega Trends Turning Business on Its Head

Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel

Read more

Do You Need to Update Your Website?

If your website looks like it’s from the ’90s, potential guests will assume your hotel is stuck in the past. Let’s dive into why an updated website is vital

Read more

Connect with Guests Efficiently Through Email Marketing Automation

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

Read more

What Google’s New Guidelines for AI-produced Content Mean for SEO

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

Read more

Digital Marketing Mega-Trends Will Turn Business on its Head (Pt1)

Two digital marketing trends, loosely related but equally dynamic, are driving consumer change.  Those who grasp these will benefit from long term growth

Read more

Attract High-Value Guests with Expedia Members Only Promotions

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Read more

cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption

Digital Marketing: Evolution, Innovation, and Disruption in 2023

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

Read more