marketing

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach

Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge