marketing
tROAS for Hotel Campaigns Brings Improved Bidding Accuracy
tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year
8 Tips to Improve Your OTA Conversion Rates
Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position
25 Ways to Setup Your Hotel Online Presence for Greater Exposure
Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence
Understanding the Impact of Silos and How to Break Them Down
While silos might form naturally in the hotel environment, their impact on communication, teamwork, and overall performance cannot be overstated
5 Tips for Hotel Photos That Sell
The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see
The Top Hotel Website Design Trends to Follow in 2024
Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd
Hotel Bookings: Comprehensive Insights into Instagram Ads
In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers
How to Set Up Google Ads Hotel Brand Protection Campaigns
A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing
Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return
Changing Hotel Marketing Landscape and How to Prepare
Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024