marketing
The Big Tech Drive to Encourage Loyalty
Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]
Market Your Hotel On a Limited Budget
NB: This is an article from NetAffinity A limited marketing budget is sometimes a given when you work for a small independent hotel. Low costs that yield high returns are the […]
Revenue Manager! You Are Now In Charge of Conversions.
NB: This is an article by Robert Hernandez, Hotel Revenue Discovery Expert with Origin World Labs One of the themes I often explore in this blog is that Revenue Management is simply […]
Hotels, Forget the 4 P’s and Focus on the 3 I’s
NB: This is an article from e-Marketing Associates Being in the business of hotels is tough. Just when you think that you have the secret to success, you find out […]
As Big Players Diversify, Hotels Pursue New Strategies
Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]
IC Hotels reaches 18 per cent direct bookings
Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%. IC Hotels has […]
10 key learning points from Hoteliers at WIT (Pt 1)
Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]
Hotel Websites Optimised for Mobile Will Rank Better
NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]
New Era of Travel Marketing: Facebook Dynamic Ads
NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]
Better together and the shifting digital landscape
A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]
