marketing

So, I bet if I ask you what your main concerns are as hoteliers when battling OTAs, there would be two responses… The level of commission The stranglehold of rate […]

  Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they should be utilizing it for customer engagement and marketing. Many […]

NB: This is an article by Catlyn Origitano, Content Marketing Manager at Sojern According to Adobe, 82% of US summer travelers plan on staying domestic. With domestic flight prices down […]

Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]

Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]

NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]

With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics is in full swing. A recent Gartner study emphasises the omnipresence and essential […]

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social […]

A new report from Sabre and TrendWatching identifies Human Brands as one of the six mega-trends with the largest impact on the hospitality industry. More specifically, this mega-trend identifies key […]