marketing
How Google’s Mobile Only Index Will Change SEO in 2017
Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]
Programmatic Advertising: How Hotels Can Target Travelers
We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]
How Do Hotels Create Content that Sells Rooms?
What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]
4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler
Mobile advertising’s advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than […]
3 Marketing Tactics to Persuade Travelers to Book Direct
A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the […]
5 Point Guide to Email Retargeting: Overcome Booking Abandonment
NB: This is an article from NetAffinity This week’s cheatsheet, #7 in our Direct Booking Cheatsheet series, focuses on overcoming booking abandonment. Booking abandonment is a plague of hoteliers everywhere. […]
Can Direct Booking Campaigns End Up With Both Sides Declaring Victory?
Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. For the online […]
Marketing Strategies for a Competitive Advantage in 2017
According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]
How influencers and advocates could be the new marketing trick or treat
It’s Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it’s time to turn to the rising stars of digital marketing – influencers […]
5 things about your hotel’s website that will scare guests away
October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]
