loyalty

traveller looking at a hotel review on a laptop reflecting importance of reputation management and it's impact on driving hotel revenue

How Guest Reviews Directly Affect the Hotel Revenue

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

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5 Ways Hotels Can Ease Traveler Budget Concerns

In this article, we will use insights from our survey to identify ways hoteliers can make a positive impact in easing traveler budget concerns

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5 people holding question marks reflecting the 5 must have features to look for in a hotel pms

Insight Into the Different Types of Hotel Guests

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

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8 Ideas To Design The Right Guest Loyalty Program

If you are truly trying to turn your one-timer guests into returning ones, you need to craft a loyalty program that stands out from the crowd

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7 Steps to Creating a Guest Journey for the First Time

One of the key benefits of drawing a guest journey is the ability to personalise the guest experience, driving more satisfaction and fostering loyalty

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How Net Promoter Score Can Drive Hotel Growth and Loyalty

Analyze Net Promoter Sscore together with other guest satisfaction metrics to get a complete picture and solve the root cause of your issues

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orange painted blue on the outside reflecting how hotel brand image and messaging can sometimes be disingenuous and doesn't honestly reflect the values and culture of the individual property

Hotel Brand: Is Your External Image and Messaging Fake News

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

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Rewards Based Programs: More Loyalty, Less Liability

Capping earnings on loyalty points may make customers feel they are being unfairly limited in their ability to earn rewards, leading to decreased loyalty

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Omnichannel Communication: The Game-Changer Hotels Need Now

To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences

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Is It Worth Independent Hotels Having a Loyalty Program?

With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program

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