Hotels
Strengthen Your Direct Bookings: Use Customer Personas
NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]
Forecast Accuracy? Who Cares?!
NB: This is an article by Kriya RevGEN “How accurate is my forecast? Well…it’s very accurate – usually falls within the industry standard 5% variance for a monthly forecast, […]
Half a Billion Dollars in Direct Hotel Room Revenue
NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]
Is Airbnb affecting hotels in Sydney?
Airbnb’s presence in Sydney is growing, but it does not appear to be having a significant impact on the city’s hotel performance, a new report has revealed. STR this […]
Travel Image SEO to Get More Google Image Search Traffic
Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]
Fragmented Performance Dampens Spring Hotel Outlook
NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]
3 Simple Strategies to See Direct Booking Skyrocket
NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]
The Painful Truth About Hotel Website SEO
NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]
OTA call center outsells, outservices big brands
NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]
Why Airbnb Won’t Be Great at Selling Hotel Rooms
Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal […]
