Hotels
Achieving Total Revenue Management with Your Existing RMS
Technology is often blamed for raising the biggest barrier to embracing a “total revenue management” approach. But chances are that you have systems in place that are already up to […]
6 Tips for Combating High Cancellation Rates on OTA Bookings
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]
Hotels Strategizing for Winning in Uncertain Times
Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of […]
Three thoughts on how to rev up your hotels pricing game
Many hotels still manage revenue, pricing and forecasting by relying heavily on spreadsheets and reports. But at a time where internet distribution is at an all-time high – and potential […]
Six Segmentation Mistakes that Will Cost Your Hotel Money
The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]
Want Booking Increase? Give Consumers Less To Choose From
NB: This is an article from Tambourine Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped […]
Ideal Pricing Delivers Extraordinary Revenues
NB: This is an article from IDeaS Similar to many industry veterans, I’ve spent the vast majority of my adult life working in hotels. From operations to sales & catering […]
Google Analytics for Hotels: Website Analytics Best Practices
One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and […]
Is Your Hotel Marketing Strategy More Like Tinder or Match.Com?
The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, […]
Are OTAs providing biased information?
A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]
