Hotels

The importance of a hotel’s presence on Google

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, […]

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How Do Guests Engage With Your Hotel Website? 8 Questions to Ask

Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your […]

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Driving direct business and better revenue in 2017

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

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The Search Ranking Factor That Your Hotel’s Website is Probably Missing

So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides […]

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20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a market that can be available to hotels all year-round. Unlike leisure, business travel rarely has an off-season and if hotels work hard to attract bookings and […]

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7 Ways to Prevent Survivorship Bias from Hurting Your Hotel’s Revenue

In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes […]

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The Future of Hotel Revenue Management – BOTs or Humans?

The Hotel Revenue management role is continuously evolving, getting more comprehensive with time, as they now delve down into various key functions, wearing multiple hats at a time. However, as […]

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The Power of Package Bookings for Driving Hotel Revenues

Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]

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Stop chasing millennials. Instead, use data to drive marketing

It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How […]

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How To Build Well Optimized Landing Pages to Increase Conversion Rates

Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]

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