Hotels

Application Programming Interfaces (APIs) have been gaining relevance among hoteliers to transform their business and develop their digital capabilities for some time, but have they truly been harnessed to their […]

In the past six months I’ve written about increasing hotel brand fees (Hotel Loyalty Rate Analysis) and increasing loyalty fees (The Great Loyalty Rate Debate). Both articles prompted some very […]

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course, that makes sense, a positive review would hopefully […]

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative statement? Two ocean front hotels (Exhibit “A”) sit side by side; each has the […]

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular […]

Key Takeaways: 1. Positive Reviews = Flag Happiness = More Deals for the Flag and the HMG One of the primary reasons that HMG operations execs place such high emphasis […]

Hospitality has always been a highly competitive industry, especially nowadays – with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with […]

Improvements in hotel technology have been enabling properties to think less about the behind the scenes processes and concentrate more on guests. Two years ago about a quarter of US […]

Airline loyalty programmes are often transactional but surprising and delighting guests might be more effective. As airlines revamp their loyalty programmes, typically replacing mileage-based credits with dollar-based credits, potentially they […]

Brand marketing is one of the most beneficial types of marketing your hotel can use. To the public, your hotel’s brand is your hotel’s identity. A strong brand is vital […]