Hotels
In bed with Airbnb: travel distribution in the age of disruption
The continued growth of Airbnb and other short-term vacation rental suppliers continues to be a hot topic for hotels. Among the questions that hoteliers are asking are: How should a […]
Will Priceline Muscle in on Hotels With Loyalty Program
What’s good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut […]
How Can Hotels Use Google to Maximise their Online Presence?
Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced […]
Digital Marketing on a Budget for You and Your Wallet
Digital marketing is your best friend. It allows you to interact and engage with your targeted audiences in real time. When executed correctly, it can help your business grow. There […]
Hotel Marketing Tips: 7 great examples of hotels getting it right on Instagram
A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels […]
Amid Global Uncertainty, Hotels Must Prepare Strategy for Possible Downturn
The Asia Pacific market ended 2016 with a mixed bag of results, marginally increasing occupancy 1.6% to 69%, but also posting a 0.9% fall in average daily rate to finish […]
Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints
In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose – […]
Make your hotel website mobile friendly or it won’t rank in search
For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were […]
Landing Pages: The Secret to Turn Paid Traffic into Hotel Bookings
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You […]
Reach Highly Engaged Customers With Facebook DAT
With the shift from DAP to DAT, travel brands are now able to reach a highly engaged audience. For groups like IHG, this has led to a cost per booking […]
