Hotels

Stop Blending In: Attract More Travellers by Telling Better Stories

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive

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How to Manage Seasonal Fluctuations in Hotel Occupancy

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

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The Top 10 List of Financial Excuses You Give Yourself

What’s your imagination telling you that’s wrong which holds you back from owning your hotel or departmental financial situation

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Holiday Hotel Promotion Strategies to Boost Group Revenue

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

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Mobile Only Pricing: A Discount for Mobile Bookings

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

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Why Your Hotel Is Probably Running Too Many Facebook Ads

Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

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How Hotels Can Use AI to Streamline Their PPC Campaigns

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns

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Maximize Profitability: Understand Your Hotel Distribution Channels

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

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mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy

Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

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