Hotels

Guests have always compared options before booking. The difference is that technology has made the process dramatically easier

For hotels, this isn’t just another update. It fundamentally changes how you run, scale, and think about Meta ads. Here’s what’s new and why it matters

Rates are one lever but not the only one. In a market where guests have endless comparison tools, it is often not the safest one to pull first

There is immense pressure to acquire AI solutions immediately, often causing leaders to rush into implementation before laying the proper groundwork

An MCP is not a system of record. It eeceives structured requests, routes them to the correct system, and translates responses into AI-readable formats

Performance Max for hotels can boost direct bookings and reduce reliance on OTAs, but it also lacks transparency and requires ongoing management

The question is not whether WhatsApp is convenient, but whether it’s exposing your operation to missed tasks, inconsistent service and data privacy risk

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

You have a social media plan and brand guidelines, but what’s the secret sauce? Here are some strategies for both Facebook and Instagram

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility