Hotels

AI doesn’t reward those who publish the most structured data. It rewards the brands whose data reflects real-world trust, consistency and performance

Best asset managers understand Net Operating Income is the only metric that counts. ADR and RevPAR are vanity metrics if they don’t flow to the bottom line

Not only will MCP bring hotels greater visibility on AI tools, it primes them for the next phase of AI rollout: agentic AI

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck

Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives

The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

Displacement is one of the clearest ways to protect peak dates, reduce revenue leakage, and make smarter pricing decisions