Hotels
Stop Blending In: Attract More Travellers by Telling Better Stories
With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive
How to Manage Seasonal Fluctuations in Hotel Occupancy
Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
The Top 10 List of Financial Excuses You Give Yourself
What’s your imagination telling you that’s wrong which holds you back from owning your hotel or departmental financial situation
Holiday Hotel Promotion Strategies to Boost Group Revenue
We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences
Mobile Only Pricing: A Discount for Mobile Bookings
Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely
Why Your Hotel Is Probably Running Too Many Facebook Ads
Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns
Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out