Hotels

Testing new ideas and experimenting with sales strategies isn’t just “nice to have”, it’s essential. It helps us learn what works and what doesn’t

When a potential guest hears real feedback from real travelers, trust grows and direct bookings follow. Those are the stories you share

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

This article provides actionable strategies to help independent hotels capture multigenerational bookings and turn them into repeat guests

The VAT change alone won’t shape demand but how hotels communicate their value. Hotels should present their offering confidently and consistently

Black Friday and Cyber Monday have been established as top selling days in the hotel industry, too. However, there are risks involved: those who offer discounts on room rates without […]

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

The MICE market in London is currently strong. The city’s strategic location and infrastructure continue to make it a leader

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter