Hotels

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

For hotels, a subscription model offers a great opportunity to create stable income streams, foster loyalty and maximize occupancy year round

Hotels that win in the next cycle will be those that recognize M&E not as an afterthought, but as a key, resilient, and highly profitable revenue stream

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

Rooms that go empty don’t just lose its rate value. It also loses secondary revenue that guests might spend in your restaurant or at the bar

Manual pricing might seem like a safer, cheaper option but it comes with hidden costs: missed revenue opportunities, wasted time and lost bookings