Hotels
Hotel Photography: The Asset You Aren’t Assessing
If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated
How AI Improved Guest Experience and Increased Revenue
This case study outlines how a global luxury hotel brand in three major cities used generative AI to improve guest experience and drive revenue

European Travel Summer 2025: What Hoteliers Need to Know
As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity

Image Generation and the New Creative Advantage for Hotels
Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

AI Will Display Inventory and Prices in Real-Time. Are You Ready?
This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?

Hotel Tech Reimagined: Causal and Multimodal AI Shape the Future
Causal and multimodal AI are more than tech trends. They’re tools to help hotels deliver personalized guest experiences and profitable stays
How Are Hotels Capitalizing on the Micro Event Trend?
78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift
Google I/O 2025: Key Takeaways for Hotel Marketers
Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book
Beyond Hotel Silos: Embrace the Guest Journey
We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages