guest experience
Maximize Return on Experience (ROE) with Data Driven Marketing
Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer
Cost to Hotels of Open Executive Positions and Loss of Momentum
Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here
Creating Memorable Guest Experiences: Personalization with Storytelling
Whilst today everyone talks about guest experience, what makes an experience unique and memorable, particularly in hospitality?
Keeping Hospitality Human: Importance of Personal Touch and Hotel Tech
Personal interactions is increasingly hard to come by. In an industry grounded in hospitality and personalization, this approach seems counterintuitive
EU’s New Digital ID: A Game Changer for Hotels
EU eIDAS II regulation presents a key moment for the hospitality industry. Embracing digital identity solutions could revolutionize the guest experience
Collecting Guest Preference Data: Critical Gaps and Discrepancies
What is the right way for hotels to optimize their digital operations and data gathering to deliver personalized and enhance the guest experiences?
5 Signs Your Hotel Tech Stack is Outdated
Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead
Being Guest Centric: Data Driven Strategies
Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem
Guest First: Time for Hotels to Organize Around the Guest Journey
Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty
How Do Michelin Keys Ratings Stack Up Against Guest Reviews?
Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI