Expert Insights

magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition

Evolving Loyalty Programmes in a Digital Age

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

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lightbulb in the centre of 6 circles with lines pointing towards it reflecting most effective hotel revenue generating ideas in 2024

Most Effective Hotel Revenue Generating Ideas (2024 Top 8 Ideas)

Whether it’s through enhancing guest communication or offering unique experiences, boosting your hotel’s revenue has never been more achievable

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2 empty sun loungers beside a hotel pool with city skyline view reflecting the need to develop revenue management strategies whether a city beach mountain or countryside reflecting facilities that can be used on the hotel website to elevate the booking performance

5 Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels

Some of these tips are essential to savvy revenue management practices regardless of location or seasonality. Others focus on specific concerns

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hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency

Myth of the Perfect Booking Engine: Personal Touch Still Wins

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

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money being put through a shredder reflecting the importance of choosing a dedicated data partner in revenue management

Importance of a Dedicated Data Partner in Revenue Management

By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies

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a person at a laptop with coins and a graph overlay illustrating the questions of rms technology over human revenue manager

Epic Duel: RMS vs Revenue Managers… Who Will Come Out Top?

I can understand why it may seem to revenue managers that an RMS is their competition, rather than a tool to help them be more effective

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tripadvisor on a mobile phone

Tripadvisor Ranking: Factors to Improve Your Hotel

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

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booking dot com logo on a building

Booking’s Algorithm is Changing: How Should Hoteliers Adapt?

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Reduce OTA Dependency and Take Control of Your Booking Channels

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

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image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

CPC or CPA on Metasearch: Which One Is Right For You?

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

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