Expert Insights

Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay

Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line

On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign

When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement

The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

We explain how to use forecasting insights to optimize pricing and inventory, improve operational planning and exceed budget targets

We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way