Expert Insights

Revenue Management Trends Shaping the Hotel Industry in 2025
We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Hotel Email Marketing: Tips, Ideas and High Converting Strategies
Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

A Complete Guide for First Time Implementation of a Hotel CRM
We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

Love at First Click: Engaging Guests With Romantic Promotions
From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

The Case for Expanding your Comp Set with New Competitors
The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

How AI Agents Are Transforming Revenue Management
AI agents are emerging as the transformative force reshaping how revenue professionals in travel and hospitality work

AI in Luxury Hospitality (Part 1): Potentials and Applications
This article examines AI applications that can optimize the guest experience in luxury hotels, whether through existing technologies or those yet to emerge