Expert Insights

man using spreadsheets illustrating an outdated approach to business intelligence or decision intelligence

Why Hotel Spreadsheets Addiction Costs More Than You Think

Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?

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chatgpt on a mobile phone illustrating how ai search could fundamentally impact how hotels win the ai visibility game

Four Pillars That Help Smart Hotels Win the AI Visibility Game

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

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bookboost image for article about the hidden reason your hotel segmentation is not working

The Hidden Reason Your Hotel Segmentation Is Not Working

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

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pie graph with a slice separated posing the question is your hotel compset portfolio built for profit or purely revenue comparison

Is Your Rate Strategy Built for Market You Have or One You Want?

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

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person holding a mobile with hotel website open possibly about to make a booking illustrating the power of mobile and AI

Mobile & AI: The Power Duo Driving Direct Hotel Booking

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

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a female face with a data overlay reflecting the importance for hotels to ensure their forecasting is guided by data but refined by people

Forecasting Should be Guided by Data and Refined by Humans

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

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man in airport lounge with his luggage reflecting the potential of ancillary revenues for hotels and the opportunities for hotels

Ancillary Revenue: How Airlines (and Beyond) Turn Extras into $Bns

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

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letters spelling out seo for an article about backlinks and the importance in seo strategy

Boosting Direct Bookings through Strategic SEO Optimization

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

What is RevPAC: Meaning & Formula for Hotel Owners

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

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letters spelling out the word pricing

Last Minute Bookings: Impact for Revenue Management Pricing Data

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

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