Expert Insights

Budgeting isn’t just about plugging numbers into a spreadsheet. It’s your chance to step back and see the bigger picture. Ask yourself:

That’s why the real shift is from descriptive analytics to predictive and prescriptive analytics. It gives you a forward view so you can:

A ghost booking typically fails pre-authorisation or guest verification and converts into no-shows unless you catch and cancel it proactively

The truth is, pricing “too cheap” can alienate your ideal audience. Let’s look at why this happens and how to set rates that attract the right guests

Hotels that win in the next cycle will be those that recognize M&E not as an afterthought, but as a key, resilient, and highly profitable revenue stream

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

Rooms that go empty don’t just lose its rate value. It also loses secondary revenue that guests might spend in your restaurant or at the bar

Manual pricing might seem like a safer, cheaper option but it comes with hidden costs: missed revenue opportunities, wasted time and lost bookings

Adapting to a shift from points based guest loyalty to relationship driven strategies is no longer optional; it is key for long term growth