Expert Insights

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

A Hotel conference creates steady, high-value bookings by combining event space, accommodation, and catering into one integrated revenue stream

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem