Expert Insights

a female face with a data overlay reflecting the importance for hotels to ensure their forecasting is guided by data but refined by people

Forecasting Should be Guided by Data and Refined by Humans

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

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man in airport lounge with his luggage reflecting the potential of ancillary revenues for hotels and the opportunities for hotels

Ancillary Revenue: How Airlines (and Beyond) Turn Extras into $Bns

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

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letters spelling out seo for an article about backlinks and the importance in seo strategy

Boosting Direct Bookings through Strategic SEO Optimization

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

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stack of coins arrows pointing up and a graph going upwards reflecting how hotels should develop strong revenue strategies for Q1 before the pressure ramps up later in the year

What is RevPAC: Meaning & Formula for Hotel Owners

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

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letters spelling out the word pricing

Last Minute Bookings: Impact for Revenue Management Pricing Data

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

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warning flag on a beach illustrating how Black Friday can be a risk to hotels of revpar cannibalization

How to Spot the Warning Signs of a Broken Revenue Strategy

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

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bookboost article image about 4 ways to use Guest Communication to increase your Return on Experience (ROX)

4 Ways to Increase Your ROX Through Guest Communication

By approaching communication strategically, hotels can create moments that matter and strengthen their ROX. Here are four key ways:

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person looking at spreadsheets illustrating how valuable guest insights can be to developing an actionable revenue strategy

Turning Guest Insights into an Actionable Revenue Strategy

From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?

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mirai article image about what barriers agentic ai needs to cross to become a distribution channel

Barriers Agentic AI Must Cross to be a Hotel Distribution Channel

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

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money under a jigsaw piece reflecting the fact demand does not live in your pms anymore

Demand Doesn’t Live in Your PMS Anymore

What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today

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