Expert Insights

a person at a laptop with coins and a graph overlay illustrating the questions of rms technology over human revenue manager

Epic Duel: RMS vs Revenue Managers… Who Will Come Out Top?

I can understand why it may seem to revenue managers that an RMS is their competition, rather than a tool to help them be more effective

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tripadvisor on a mobile phone

Tripadvisor Ranking: Factors to Improve Your Hotel

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

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booking dot com logo on a building

Booking’s Algorithm is Changing: How Should Hoteliers Adapt?

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

Reduce OTA Dependency and Take Control of Your Booking Channels

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

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image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

CPC or CPA on Metasearch: Which One Is Right For You?

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

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black and white photo of a man on a phone by a desk reflecting the outdated sales methods in hotel group sales

The Hidden Cost of Outdated Sales Methods in Hotel Group Sales

In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome

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steps going up reflecting the tactics to implementing data based pricing strategies

Steps to Implementing Data Based Pricing Strategies

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

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words about data under a window ledge reflecting the importance to master hotel marketing with first second third party data insights

How Revenue Managers Can Develop a Data Driven Demand Forecast

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

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looking at graphs through a magnifying glass asking how do i forecast hotel demand and avoid unprofitable business

Be a Revenue Sleuth and Unmask Revenue Maximization Tactics

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

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booking.com are one of many otas who charge hotels fees

Booking.com Fees: Insights and Hotel Best Practices

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

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