Expert Insights

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

We delve into ten comprehensive strategies that can help city hotels drive revenue and enhance guest experiences

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

Rev up your engines, it’s time to explore the synergy between Mario Kart and your hotel website user journey to drive direct booking

If you do it right, a Cluster Revenue Manager, can help you manage costs, increase efficiency and boost revenue.  But it comes with its own set of challenges