Expert Insights

How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

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tiktok logo and follow button on mobile phone reflecting importance to hotels of their new search ads feature

Unveiling TikTok Search Ads: The Next Wave in Digital Advertising?

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

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tree line room reflecting the rise of experiential hospitality and the challenge to drive revenue and profit with high occupancy

Experiential Hospitality and the Levers to Drive Revenue and Profit

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

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laptop with a hotel website on the screen illustrating the power of website url customization

The Power of Website URL Customization in the Hotel Industry

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

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google analytics on a laptop used by proactive digital marketeers to identify ways to use google ads and drive hotel booking game

How we Transformed a Hotel’s Booking Game with Google Ads

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

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coloured strands coming together to make the shape of a head reflecting the merging of ai chatgpt and machine learning with the human element

How to Make the Most of AI and ChatGPT at Your Hotel

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

From Inventory to Customer, The Evolution of Hotel Commercial Strategy

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Sustainability in Hotels: Where Are We and Where to Next?

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

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family sitting on a hotel bed illustrating the value of hotel package offerings to drive bookings, occupancy and revenue

Common Hotel Package Examples and Some Unique Ideas

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

10 Strategies to Captivate Guests and Generate More Direct Bookings

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

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