Expert Insights
How Brand Hotels Can Update Google Business Profile
A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified
Marketing Metrics Revenue Managers Should Care About
We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact
How to Check Your 2026 Prices Before Going Live
Opening availability doesn’t mean just clicking a button and putting your rooms online, especially if you have just simply copied last year’s prices
5 Hotel Revenue Management Mistakes Costing You Money
We debunk five of the most common revenue management misconceptions and share proven strategies to boost RevPAR and improve profitability
Unlock Revenue Potential: Convert Lookers Into Bookers (Case Study)
This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency
The eSIM Perk: A New Conversion Boosting Benefit for Hotels
The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking
Will Booking’s New Credit Card Weaken Hotels Direct Channel?
Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive
What a GM Should Really Expect From Their Revenue Manager
A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked
Real Benefits of Hotel Automation (Without Losing Human Touch)
We review the key areas and benefits of automation in the hotel industry and provide real examples of how hotels are solving common challenges
How to Simplify Hotel Reservation Confirmation
A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests
