Expert Insights

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How Brand Hotels Can Update Google Business Profile

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

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Marketing Metrics Revenue Managers Should Care About

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact

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How to Check Your 2026 Prices Before Going Live

Opening availability doesn’t mean just clicking a button and putting your rooms online, especially if you have just simply copied last year’s prices

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man burning money reflecting the hidden cost of ota rate leakage when hotels compete against themselves

5 Hotel Revenue Management Mistakes Costing You Money

We debunk five of the most common revenue management misconceptions and share proven strategies to boost RevPAR and improve profitability

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Unlock Revenue Potential: Convert Lookers Into Bookers (Case Study)

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

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esim for a traveller is a great perk for hotels to offer and boost conversions

The eSIM Perk: A New Conversion Boosting Benefit for Hotels

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

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Will Booking’s New Credit Card Weaken Hotels Direct Channel?

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

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What a GM Should Really Expect From Their Revenue Manager

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

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Real Benefits of Hotel Automation (Without Losing Human Touch)

We review the key areas and benefits of automation in the hotel industry and provide real examples of how hotels are solving common challenges

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How to Simplify Hotel Reservation Confirmation

A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests

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