Expert Insights

person on a laptop making a hotel bookings either via otas or direct on the hotel website

The Impact of OTAs on Hotel Revenue Management

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

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car engine depicting how a revenue management system can be the driver of the hotels success

Revenue Management Systems: The Key to Unlocking Hotel Success

Ensuring optimal pricing, predicting market flux, and providing strategic insights, a Revenue Management System aids hotels in carving out a distinct niche

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image with ice berg reflecting the potential impacts of ignoring your hotel price competitiveness in discussion with pablo sanchez of mirai

The Potential Impacts of Ignoring Your Hotel Price Competitiveness

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

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man working at a computer with graphs pie charts and the word revenue hovering above the keys

Some Upsell Revenue is Better Than Others

If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio

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graphs of quarterly report illustrating why hotels need to move beyond discounts and find ways to drive revenue without sacrificing profit

Beyond Discounts: How to Drive Revenue without Sacrificing Profit

We explore creative and effective strategies that go beyond discounts to drive revenue growth while maintaining healthy profit levels

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How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

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tiktok logo and follow button on mobile phone reflecting importance to hotels of their new search ads feature

Unveiling TikTok Search Ads: The Next Wave in Digital Advertising?

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

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tree line room reflecting the rise of experiential hospitality and the challenge to drive revenue and profit with high occupancy

Experiential Hospitality and the Levers to Drive Revenue and Profit

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

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laptop with a hotel website on the screen illustrating the power of website url customization

The Power of Website URL Customization in the Hotel Industry

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

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google analytics on a laptop used by proactive digital marketeers to identify ways to use google ads and drive hotel booking game

How we Transformed a Hotel’s Booking Game with Google Ads

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

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