Expert Insights

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving