distribution

Hotels must strike a balance between OTA and direct bookings, and here are some steps that will help you to start converting OTA guests into direct

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations