distribution

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue