digital
How Tiktok is Changing the Internet
Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally
Learning About Hotel Metasearch Bid Modifiers
Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs
Dynamic Content for Hotel Websites: 5 Bright Examples
Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings
Content Marketing for Independent Hotels
As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them
Is Social Media Necessary to Grow Hotel Occupancy?
Setting up a solid social media presence across multiple websites and platforms can be daunting and confusing if you do not know where to begin
How to Attract ‘Digital Travellers’ to Your Hotel
Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel
Google’s Helpful Content Update: A Time of Reckoning for Hospitality
Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms
Using Always-On Strategies to Complement Seasonal Campaigns
Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them
Why Email Marketing is Needed in the Hotel Business
In this article, you will learn about email marketing, how to get started, how to increase growth and revenue using email marketing
Which Are The Best Marketing Strategies For Hotels?
While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention
