digital

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible

The hotel industry is rapidly embracing AI-driven chatbots to meet growing guest expectations. Here’s why more hotels are turning to chatbots

Autumn isn’t just a bridge between summer and Christmas. With tailored campaigns hotels can maximise occupancy and revenue across the shoulder months

What makes WhatsApp the right choice besides the amount of users and how do you create a WhatsApp hotel communication strategy?

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website