data

For many hotels, the time-honored Pace Report forms the heart and soul of their RM analysis. NB: This is an article by Robert Hernandez, Revenue Analytics Coach at Origin World […]

Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]

Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

Catching as many direct bookings as possible at your B&B will deliver more profit, since you won’t have to pay commission to an online travel agent. Guest data plays an […]

Although we might wish we could – consumers don’t tend to impulse buy holidays! NB: This is an article by Johnny Francis, Head of Data Science and Advanced Analytics at […]

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” NB: This is an article by Glenn Wirick, EVP of Sales and Marketing at […]

Malcolm Gladwell’s book David and Goliath uncovered a common misconception about the story of the powerful giant versus the little shepherd. Gladwell notes that when you really understand the story, […]

People travel for many different reasons but often airlines don’t go far enough in meeting their specific needs. Marketing textbooks generally speak of customer segmentation based on demographics. We are […]

Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a […]

As a hospitality brand, you may have noticed that in today’s digital world, it’s harder than ever to catch a prospect’s attention. NB: This is an article by Susan Tucker, […]