data

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

We look at what hotel data breaches are, the common types affecting the hotel industry, their impact and how you can strengthen hotel data security

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

We outline 7 effective ways to gain a comprehensive understanding of your total revenue performance to see where and how revenue is generated

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

While a hotel’s product is in the physical world, its ability to adapt and compete is now dependent on its ability to think and act like a tech company

Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

When your team has the right data insights at their fingertips, collaboration and performance improve across the board