data
Are Personalized Experiences Essential for Hotel Guests?
Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests
Bookboost “Who Are We”: In Conversation with Daan de Bruijn
“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory
Experience vs. Data: A Tale of Two Commercial Managers
This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data
Hotel No-Shows: What Is It and Key Reduction Strategies
Let’s face it, no-shows are a real headache for the hospitality industry. Now let’s figure out how to deal with these pesky no-shows
Fine Tune Your Hotel Forecast With Big Data
There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. NB: This […]
Ensuring Your Data is YOUR Data in Hotel Technology
In an era where data is considered the new gold, the significance of data ownership for hotels cannot be overstated
How to Segment Guest Data for Tailored Guest Experiences
From identifying key segments to utilizing the right metrics, we can turn data into actionable insights, ensuring every guest feels valued
Data Driven Personalization: Are Hoteliers Missing the Mark?
Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships
How Small Hotels Can Capture Overflow From Big Events
Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels
Why a Hotel Commercial Strategy is Now Non-Negotiable
A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests