data

Are Personalized Experiences Essential for Hotel Guests?

Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests

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Bookboost “Who Are We”: In Conversation with Daan de Bruijn

“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory

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Experience vs. Data: A Tale of Two Commercial Managers

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

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Hotel No-Shows: What Is It and Key Reduction Strategies

Let’s face it, no-shows are a real headache for the hospitality industry. Now let’s figure out how to deal with these pesky no-shows

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Fine Tune Your Hotel Forecast With Big Data

There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. NB: This […]

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Ensuring Your Data is YOUR Data in Hotel Technology

In an era where data is considered the new gold, the significance of data ownership for hotels cannot be overstated

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How to Segment Guest Data for Tailored Guest Experiences

From identifying key segments to utilizing the right metrics, we can turn data into actionable insights, ensuring every guest feels valued

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Data Driven Personalization: Are Hoteliers Missing the Mark?

Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships

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How Small Hotels Can Capture Overflow From Big Events

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

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Why a Hotel Commercial Strategy is Now Non-Negotiable

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

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