data

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

Quality data is central to understanding what’s happening in the market. The more comprehensive the data, the more solid any commercial decisions will be

We know the market is volatile and unpredictable. We can’t change it, so embrace it. Data gives us control, it provides insights we can use to drive revenue

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones