data

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

Hotel managers who already have BI software should be challenged to think more creatively about its use and ability to drive property revenue

Europe’s hotels are now back to pre-pandemic profit levels. With GOPPAR hitting €95.28 in June 2022, slightly higher than the same month in 2019

From the immense amount of data that organisations receive, very few have the ability or the know-how to utilise it to their benefit. NB: This is an article from AxisRooms […]

In general, legacy airlines have experienced slightly larger reductions (-6%) than low-cost carriers (-5%), but it is a low-cost carrier that tops the list