data
Big Data 101 for Hotels and Hospitality Businesses
Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources
Maximize Sales: How a Data Audit Reveals Untapped Hotel Profits
Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes
Data and the Future of Revenue Management
As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points
How to Increase Your Hotel Revenue with Hospitality Data
Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success
McKinsey: The Promise of Travel in the Age of AI
The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations
How a Collaborative View of Data can Drive Bookings & Revenue
Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue
Total Revenue Management: No Chance Without Group Data
Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies
How to Use Hotel Data to Drive Revenue
Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests
Hotel Overbooking: Balancing Risks and Guest Satisfaction
The decision to engage in hotel overbooking should be carefully considered, striking a balance between maximizing revenue and ensuring guest satisfaction
From Inventory to Customer, The Evolution of Hotel Commercial Strategy
By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists