data

Big Data 101 for Hotels and Hospitality Businesses

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

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Maximize Sales: How a Data Audit Reveals Untapped Hotel Profits

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

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Data and the Future of Revenue Management

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

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How to Increase Your Hotel Revenue with Hospitality Data

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

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McKinsey: The Promise of Travel in the Age of AI

The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations

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optical performance evaluation glasses reflecting importance to hotels of viewing data collaboratively to drive bookings and revenue

How a Collaborative View of Data can Drive Bookings & Revenue

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

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Total Revenue Management: No Chance Without Group Data

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

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How to Use Hotel Data to Drive Revenue

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

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Hotel Overbooking: Balancing Risks and Guest Satisfaction

The decision to engage in hotel overbooking should be carefully considered, striking a balance between maximizing revenue and ensuring guest satisfaction

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

From Inventory to Customer, The Evolution of Hotel Commercial Strategy

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

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