booking

Hotels can’t survive on new, first-time bookings. Success comes from returning guests. How do you move beyond simple satisfaction to genuine loyalty?

The guest now occupies that driver’s seat. Competition for their attention and loyalty emerged from companies outside our industry, most notably the OTAs

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests