booking
What Perplexity AI Means for High-Consideration Hotel Bookings
Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences
Why Guest Reviews Matter More Than Ever in 2025
With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking
Hotels + OTAs: Love-Hate Relationship That Needs to Change
Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience
Maximise Direct Bookings: A Guide For Hoteliers
Today’s travellers value tailored experiences. By catering to diverse needs, hotels can enhance guest satisfaction and drive repeat bookings and referrals
Master the Basics: How Capacity, Volume, and Price Unlock Success
Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey

Expert Partner Hotel Success Stories – January 2025
Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

Customer Effort: How Easy Is It To Stay In Your Hotel?
Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay