booking

pumpkin in a graveyard reflecting need for hotels to start quickly actioning their Halloween marketing plans

Fang-tastic Marketing Tactics For Halloween Hotel Festivities

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

Read more

booking.com name in neon lights

Booking.com: Once Again the OTA Wins and You Lose

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

Read more

optical performance evaluation glasses reflecting importance to hotels of viewing data collaboratively to drive bookings and revenue

How a Collaborative View of Data can Drive Bookings & Revenue

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

Read more

How Travellers Find Destinations for Their Trips

In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources

Read more

image with ice berg reflecting the potential impacts of ignoring your hotel price competitiveness in discussion with pablo sanchez of mirai

The Potential Impacts of Ignoring Your Hotel Price Competitiveness

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

Read more

Creating A Hotel Website That Drives Direct Bookings

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

Read more

Hotel Overbooking: Balancing Risks and Guest Satisfaction

The decision to engage in hotel overbooking should be carefully considered, striking a balance between maximizing revenue and ensuring guest satisfaction

Read more

How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

Read more

Leverage Personalization for More Cost Effective Direct Bookings

Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

Read more

google analytics on a laptop used by proactive digital marketeers to identify ways to use google ads and drive hotel booking game

How we Transformed a Hotel’s Booking Game with Google Ads

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

Read more